Amazon Launch Videos
I was privileged to help launch several innovative products and services at Amazon. Each launch was a collaborative effort to craft a clear, human, and compelling narrative. Working closely with cross-functional teams—from product to UX to PR—was both inspiring and an invaluable learning experience.
Art Direction
Copywriting
Creative Direction
Brand Evolution
Advertising Strategy
Messaging Development
Amazon Tap Smart Speaker
Alexa at the park? Amazon Tap was the first portable Bluetooth- and Wi-Fi-enabled Alexa speaker—just tap and talk to play music, get the news, order a pizza, and more, wherever you go.
Amazon Key – Home & Car
Amazon Key was designed to keep porch pirates at bay by delivering packages inside your home, garage, or parked car, whether you were around or not.
The launch videos illustrated Key’s convenience and security while directly addressing concerns about letting delivery drivers into personal spaces.
Amazon Dash Button
How much coffee do you have left? Dog food? Toothpaste? Running out of stuff sucks—and remembering to restock when you’re low is harder than it should be. Dash Button functioned as a visual reminder and a quick and easy way to reorder the products you use most.
Debuting on March 31, the Dash Button was so unconventional it was mistaken for an April Fools’ joke—fueling millions of views and a wave of media buzz.